Riding the wave of pent-up demand and a production ramp-up, the Tesla Model S was the fourth best-selling US plug-in vehicle during the fourth quarter of 2012 and was the second-most popular US-made plug-in vehicle. Not bad for a vehicle that costs about twice as much as almost all of its current competitors.
Unlike other automakers, Tesla doesn’t release monthly sales figures. Instead, we learn about sales through quarterly conference calls with investors. In the most recent one, Tesla said that it delivered about 2,400 of its luxury EV sedans between October and December, edging out the 2,371 C-Max Energi plug-in hybrids sold by Ford. The Chevrolet Volt extended-range plug-in was by far the best-selling plug-in during the quarter, moving 7,113 units. Toyota sold 5,016 of its Prius Plug-in hybrids during the quarter, while 4,607 Nissan Leaf electric vehicles were purchased. You can click the chart to the right to enlarge and get a better view of how this all breaks down.
Tesla is looking to boost sales further and has said it has reached its production capacity of 400 vehicles a week. CEO Elon Musk said he’s not interested in going to 500 vehicles a week, which would be possible, before the company further reduces its costs to build each vehicle.
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By Danny King