George Blankenship, Tesla’s VP of worldwide sales and ownership experience, recently took the opportunity to allay future Model S customer concerns with an update on the electric family sedan.
With production scheduled to commence in mid-2012, the first 1000 units built will be part of the North American Model S Signature Series. In acknowledgment of these initial models, they’ve been deemed “limited edition” and will come with their own unique badges and special options. All North American Model S Signature Series sedans will have the big 300-mile batteries.
We’ve long heard the Model S will start at $57,400 with the smallest 160-mile battery. Blankenship also disclosed the 230-mile battery will add another $10,000 to that cost, while the 300-mile battery will be a not unsubstantial $20,000 on top of the base price. As an incentive, a federal $7500 tax credit is being touted, and state governments may have their own financial perks for supporting alternative propulsion. Final MSRP and option prices are due this summer.
With the 300-mile packs expected off the line first, the 160- and 230-mile batteries will follow later in 2012. Left-hand drive deliveries to Europe will also begin in late 2012 and right-hand drive applications for Europe and Asia will follow suit in mid-2013. Tesla anticipates a grand total of 5000 sedans produced in 2012 at the NUMMI plant in Fremont, California. By 2013, the EV builder will be targeting an annual total of 20,000.
A few months ago, we found that Tesla expects the 20,000-unit production mark to bring them to profits. Stay tuned as we continue to follow the progress of this much-hyped electric sedan from Silicon Valley.
By Benson Kong