This Tesla-Fisker tit-for-tat thing could get fun.

Last week, Fisker launched its first national advertising campaign for its extended-range plug-in luxury sedans in the form of a multi-page ad in the Wall Street Journal on the same day Tesla unveiled its all-electric Model S, Hybrid Cars reports.

Fisker, which has generated more than $100 million in revenue through sales of its Karma sedan, included a statement in the ad from company founder Henrik Fisker that noted that the automaker’s path “wouldn’t be easy” and that the company “set out to redefine and reshape how the world thinks about cars.”

Additionally, the California-based company said it widened its European distribution network after granting Guanieri, which operates BMW, Ferrari and Porsche dealers in Spain, exclusive rights to import the Karma to Spain, Portugal and Morocco. Fisker is also opening an Oslo showroom in an old shipyard and added that, in the Netherlands, the Karma has outsold the Audi A8, Mercedes S-Class and BMW 7-Series through the first four months of the year.

As for the U.S., the production date for the less-expensive Fisker Atlantic has been delayed in part because the U.S. Department of Energy froze most of the $529 million in loans earmarked for Fisker. Fisker first showed off the Atlantic at the New York Auto Show in April.

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By Danny King